After it was made public that the next instalment of the International Truck, Trailer & Equipment Show (ITTES) will boast the largest line-up of trucks ever seen in Australia, subsequent media attention reached a record high as well.
Show Director Clint Hendry has announced that a total of 15 national and international publications will report on the Show next April.
In addition, Diesel Magazine, Big Rigs, ATN, Owner Driver, Deals on Wheels and the Australian Diesel Mechanic Magazine have also confirmed their involvement.
According to Hendry, ITTES has also partnered with newly released industry magazine, Australian Custom Trucks, and its sister publication, Bling’d Up Trucks, for the Invitational Show & Shine to stage “the most prestigious Show & Shine competition the country has ever seen.”
International publications include New Zealand’s Truck & Driver and Truck Journal, as well as Germany’s KFZ–Anzeiger and Trailer Journal.
“It’s great to see that the Show is receiving so much media attention from around the world four months prior to the opening day,” said Hendry. “With all leading truck brands confirmed and the Premier of Victoria officially endorsing the Show, it is definitely an occasion hard to miss, yet it’s still special having so much support at such an early stage.”
Given that the freight task in Victoria is expected to double between 2006 and 2020 and triple by 2050, the 2014 edition of ITTES will be an opportunity for Australia to find the right response to future challenges in front of a global audience, Hendry added.
“With so much media attention and pressing issues to be addressed, I am sure the 2014 ITTES will become the most comprehensive showcase of new and innovative equipment ever seen in Australia.”