VicRoads Superload

This load seems to have been called the VicRoads Superload for some reason. The reason being the Victorian road authority supervised the massive move from Gippsland through several Melbourne suburbs to the Port of Melbourne and a waiting ship. The actual operator doing the job was Lampsons. Read more

Kenworth Goes Electric

Over in the US, you know when something is going to happen, it’s when Kenworth get involved, and now Kenworth goes electric, showing off its new Zero Emission Cargo Transport (ZECT). It’s a T680 powered by a hydrogen fuel cell hybrid power system using a 100 kWh lithium ion battery. This power train means the truck has 560 hp available to it. Read more

Old Trucks Vs New Trucks

Yes, it’s a silly ad pitting old trucks vs new trucks in an advert for Philips truck parts in the USA, but it also shows us how far we have come in little more than a lifetime. Truck traffic barely existed before the period between the First and second World Wars, the heavy lifting had been done by horses and trains up until that point. Read more

Road Safety Agenda

Road Safety Agenda

Here is Melinda Pavey laying out the road safety agenda for New South Wales in the next few years. Her job title is quite a long one, NSW Minister for Roads, Maritime and Freight. In fact, as she introduces herself and gives us her title, this is the only time she mentions ‘freight’. Read more

Last Mile Access

Last Mile Access

When the really big technology companies get involved with last mile access, you know things are going to change dramatically. The involvement of a global giant like Boeing tells us the technology and smarts are in place to radically change the world of the last mile of any delivery process. Read more

Truck of the Future?

Is this the truck of the future? Or is it the truck of the past? It is, in fact, a futuristic prototype truck which was built well over ten years ago.

Read more

Extreme Truck Testing

Extreme Truck Testing

This week’s video brings us an excellent example of some extreme truck testing from the Czech Republic. This sees a 4×4 Tatra climbing up and over a seemingly impossible obstacle, designed to show off the off road performance of these all terrain trucks. Read more

Stuck In The Sand

Stuck In The Sand

Yet again in January YouTube is going to get full of videos of trucks stuck in the sand. It’s Dakar Rally time and the only globally televised truck race gets onto the TV and onto the web.

Read more

Well Made, But Is It Well Targeted?

This latest information video from the National Heavy Vehicle Regulator (NHVR) is well made, but is it well targeted? There is a lot of information to get out there and a lot of stakeholders who need to get a handle on the new chain of responsibility rules, but how effective is this video and how much did it cost? Read more

Shout The Message

Shout The Message

Here we see a great safety advert from YouTube, it’s the right message but we need to shout the message from the rooftops, not make a well-meaning ad to be shown online. Transport for NSW have done a great job of making an incisive ad, which gets its point over in a smart and believable way.

Will it get statewide TV exposure? Will there be funding to get this message out at any time other that 2am on a Tuesday morning, or as part of a PowerPoint presentation by a Transport for NSW representative. Read more