Yes, it’s a silly ad pitting old trucks vs new trucks in an advert for Philips truck parts in the USA, but it also shows us how far we have come in little more than a lifetime. Truck traffic barely existed before the period between the First and second World Wars, the heavy lifting had been done by horses and trains up until that point. Read more
Here is Melinda Pavey laying out the road safety agenda for New South Wales in the next few years. Her job title is quite a long one, NSW Minister for Roads, Maritime and Freight. In fact, as she introduces herself and gives us her title, this is the only time she mentions ‘freight’. Read more
When the really big technology companies get involved with last mile access, you know things are going to change dramatically. The involvement of a global giant like Boeing tells us the technology and smarts are in place to radically change the world of the last mile of any delivery process. Read more
Is this the truck of the future? Or is it the truck of the past? It is, in fact, a futuristic prototype truck which was built well over ten years ago.
This week’s video brings us an excellent example of some extreme truck testing from the Czech Republic. This sees a 4×4 Tatra climbing up and over a seemingly impossible obstacle, designed to show off the off road performance of these all terrain trucks. Read more
Yet again in January YouTube is going to get full of videos of trucks stuck in the sand. It’s Dakar Rally time and the only globally televised truck race gets onto the TV and onto the web.
This latest information video from the National Heavy Vehicle Regulator (NHVR) is well made, but is it well targeted? There is a lot of information to get out there and a lot of stakeholders who need to get a handle on the new chain of responsibility rules, but how effective is this video and how much did it cost? Read more
Here we see a great safety advert from YouTube, it’s the right message but we need to shout the message from the rooftops, not make a well-meaning ad to be shown online. Transport for NSW have done a great job of making an incisive ad, which gets its point over in a smart and believable way.
Will it get statewide TV exposure? Will there be funding to get this message out at any time other that 2am on a Tuesday morning, or as part of a PowerPoint presentation by a Transport for NSW representative. Read more
There is little doubt this dawn of the age of autonomous trucks represents the paradigm shift which will take trucking much further in the 21st century. The developments in recent years have seen quantum shift after quantum shift in what automated systems can do. Read more
The launch of the Tesla semi prime mover has been characterised by hype, hype and more hype, with a series of leaks building up anticipation before the launch. Here is the moment the truck was finally unveiled in front a bunch of baying fans and assembled journalists, most of whom do not know one end of a truck from another. Read more