This week has seen the announcement of a Daimler Dealership ownership change in the Melbourne area. Automotive Holdings Group, fast becoming a major player in both truck sales and the trucking industry, announced it has agreed to acquire the Mercedes‐Benz Commercial Vehicles dealership in Laverton, Victoria from Mercedes‐Benz Australia/Pacific.
The existing Marwen Drive dealership will be rebranded Daimler Trucks Laverton and relocated over the next twelve months to a new facility to be developed on a Greenfield site on Boundary Road by the Group’s property partner Charter Hall. According to AHG, the transaction is in line with the Group’s ongoing automotive aggregation strategy and is reckoned to represent a valuable addition to the Company’s presence in the Melbourne region. AHG already operates Daimler Trucks dealerships in Perth, Brisbane and Newcastle.
“This is a significant acquisition for AHG,” said Bronte Howson, AHG Managing Director. “It will give us a strategic presence with the Mercedes‐Benz and Freightliner brands in one of Australia’s most important truck and van markets.
“This is a further strategic addition to our truck network, and it will strengthen our existing truck operations and our offering to major fleet customers.”
Daimler Truck and Bus Australia/New Zealand also greeted the news with a new dealership being created in a growing road transport hub.
“Daimler Truck and Bus customers stand to benefit from a state-of-the-art dealership in the centre of Victoria’s freight hub that will be new from the ground up,” said Daniel Whitehead, Daimler Trucks Managing Director. “We have some really exciting new model offerings on the way from our brands and this acquisition puts us in the perfect position to maximise their potential, to attract new customers and better serve our existing customers.”