The acquisition of a new portfolio of publishing titles looks likely to boost interest in Melbourne’s International Truck, Trailer & Equipment Show (ITTES), increasing its potential as a showcase of integrated supply chain solutions.
ITTES’ parent company, Prime Creative Media, has acquired the industrial, mining and manufacturing assets from Sydney publishing house, Cirrus Media.. This will give the organisation a range of mastheads, events and web assets in the industrials segment, with access to industries like mining, manufacturing and road transport.
The acquisition, effective from 1 December 2015, will see titles like Manufacturers’ Monthly, Australian Mining, Logistics & Materials Handling as well as online directory, Ferret, join the Prime Creative Media stable.
In combination with existing publications such as Prime Mover, Trailer, Global Trailer, Diesel, Waste Management Review and Roads & Civil Works, the move will allow Prime Creative’s Events & Marketing division to dramatically extend the size and scope of ITTES and involve stakeholders from across the supply chain.
“Cirrus Media has developed unique capabilities in the delivery of content marketing and lead generation in the B2B publishing sector and we will certainly benefit from this highly developed skill set and the expertise that has been developed within its talented workforce,” said Brad Buchanan, Chief Operating Officer at Prime Creative Media.
“We have the highest admiration for the team at Cirrus and we now look forward to integrating them into our organisation. Clients currently utilising the products and services in this division will see no change in service or quality levels and will now have access to increased reach and options as part of a larger portfolio of products and industries we serve.”
The purchase sees the Melbourne-based publisher, Prime Creative Media, expand into Sydney with existing staff to be based in Chatswood, New South Wales. The latest acquisition follows closely on from the February purchase of the ASX-listed Comstrat and this year’s launch into the infrastructure and waste management sectors.
This latest addition to Prime Creative has the effect of further cementing the company’s often communicated commitment to creating business opportunities and growing Australia’s presence within the global marketplace.