Hino sales surge in second quarter

Hino Australia's Alex Stewart

Hino Motor Sales Australia has continued to grow sales and market share throughout the second quarter of 2012, as evidenced by official T-Mark figures compiled by peak industry body the Truck Industry Council.

In the six months to the end of June 2012, a total of 2014 new Hino trucks were delivered to Australian customers, representing an increase of 15.7 percent or 273 extra sales compared with the same period in 2011.

This compares with an overall market growth rate of 8.9 percent for the first half of the year. Strong sales across all segments have contributed to Hino growing its total year-to-date share of the truck market to 16.1 percent, up from 15.1 percent last year.

According to Hino Australia’s Alex Stewart, sales of the company’s products were particularly encouraging during the second quarter, having grown at 23.8 percent against the market rate of 5.6 percent.

“Hino is pleased to report both sales growth and an increased market share across all three truck market segments, despite the market growing at 5.6 percent during the second quarter versus 13.4 percent in the first quarter,” he said. “Sales of our medium and light-duty models continue to grow well ahead of the market, with deliveries of our new 300 Series models rising 21.9 percent year-to-date, for total sales figures of 891 and a market share of almost 21 percent.

“Deliveries of the popular Hino 500 Series and heavy-duty 700 Series also continue to grow, capturing market shares of 27.2 and 5.2 percent respectively,” he added.

Year-to-date sales of 500 Series models have grown a robust 5.9 percent (859 deliveries), while sales of 700 Series models have grown an impressive 32.7 percent (264 deliveries), well ahead of the market in this segment.

According to Alex, sales growth in the heavy-duty segment outpaced the other categories because buyers are returning to the market following a reluctance to update vehicles during the GFC.

“We’re beginning to see a number of our fleet customers return to long-term capital expenditure programs this year, with newer trucks presenting a more economically viable alternative to ageing fleets,” he explained. “We’re looking forward to continuing growth in sales during the rest of the year, which we’re approaching with optimism.

“Competitor activity will be strong in the market, but Hino is well placed with a strong dealer network and what we believe to be our best line-up of trucks ever,” he concluded.

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