Continuing its extraordinary domination of the overall Australian truck market, Isuzu Trucks has recorded its 23rd consecutive year atop the sales charts with total market leadership in 2011.
Official T-mark industry reports reveal Isuzu finished 2011 with a total of 6617 units delivered and a market share of almost 24 percent – 3283 units and 11.8 percent ahead of its nearest competitor.
The brand positively blitzed the light-duty segment selling 3320 units for the year. This represents a 37.6 percent share which is more than the combined shares of respective second and third placegetters Fuso and Hino.
Isuzu also comfortably led medium-duty truck sales with a total of 2553 units denoting 40.7 percent market share. This result left Isuzu more than 17 percent clear of Hino in this segment with a volume buffer of over one thousand units.
The brand also performed admirably in the heavy-duty market – with a 7.9 percent market share and volume of 744 units confirming Isuzu’s position as Australia’s favourite Japanese brand in the heavy-duty class.
Isuzu Australia Limited (IAL) director and chief operating officer Phil Taylor said the brand had remained resilient despite last year’s demanding business conditions and the impact of natural disasters in Japan.
“Given the challenges of 2011, we are very pleased with the outcome,” Taylor said. “The combination of a challenging business environment coupled with the flooding in Queensland and Japanese natural disasters – which subsequently affected vehicle production – made for an extremely demanding year.”
He went on to confirm that the company remained positive about the year ahead.
“Our business analysts predict upwards of four percent growth in the truck market this year,” he stated. “While this will still leave the industry and broader economy some way off buoyant pre-GFC levels, it will nonetheless provide a positive trend for a gradual return to stronger growth in the medium to longer term.”