New Hino, New Scania, New Contract and a New Home for Isuzu

What’s new this week? Well there’s a New Hino, New Scania, New Contract and a New Home for Isuzu, plus a masterclass and the return of a brand ambassador.

MaxiTRANS_Coles copy
MaxiTrans has announced it has secured an agreement to supply 395 Maxi-Cube and Freighter trailers to Coles Supermarkets in New South Wales and Western Australia.

“We are proud that Coles has chosen to partner with MaxiTRANS to supply our industry-leading, high quality equipment,” said Dean Jenkins, MaxiTrans Managing Director and CEO. “This is a tremendous show of support by Coles in Australian regional manufacturing.

“Coles’ decision to buy Australian-made is not only a vote of confidence that our existing 950 employees build a world-class product, but it will also help to generate more than 100 new jobs over the life of the contract.

“At a critical time for local automotive manufacturing, the order will offer employment prospects to many Victorians. All of the units will be assembled at MaxiTrans’ manufacturing facility in Wendouree, Ballarat and feature components made at our plant in Hallam, both in Victoria.”

The company says the agreement, valued at approximately $60 million, will complement its existing manufacturing volume.


New Home

Isuzu has announced construction will soon commence on a new, state-of-the-art head office location at Truganina, in Melbourne’s west. Situated in the core of Melbourne ’s western transport corridor, on the corner of Doherty’s Road and Foundation Road, the purpose-built centre will consolidate all of Isuzu’s operations under one roof.

The 15 acre site will house Isuzu ’s national head office, administration and sales departments, a showroom, engineering and parts facilities, as well as its off-highway engines team and a purpose-built training centre.


Truck of the Year

Next Generation Scania: Exterior

The 2017 International Truck of the Year, the Scania S 500 is set to go on show at the Brisbane Truck Show. This will be the first time an example of the New Truck Generation Scania will be seen in Australia, in fact, its first public presentation in the Southern Hemisphere, following the global reveal in Paris last August.

“We are bringing out for the Brisbane Truck Show an example of the New Truck Generation Scania prime mover that won the 1,000-point test undertaken by a number of highly respected heavy vehicle publications in Europe last year,” said Roger McCarthy, Managing Director of Scania Australia.


Hino Reveal

Also at the upcoming Brisbane Truck Show Hino is teasing the trucking industry with talk of a larger stand and an, unnamed, butclaimed to be exciting, product reveal.

“The Brisbane Truck Show is the perfect place for Hino to reveal this new vehicle – it is one that our customers have been demanding for a long time,” Hino National Marketing Manager Sarah Rosales confirmed.



The Heavy Vehicle Industry Association has announced a new training partnership commencing with a Performance Based Standards (PBS) Masterclass. According to HVIA CEO, Brett Wright, the courses fill a void for engineers, management and sales staff of truck, trailer and body manufacturers and dealers, as well as operators of PBS vehicles.

“The PBS  scheme allows innovative engineering to achieve much greater productivity from trailers with even greater safety benchmarks,” said Wright. “There is, however, a lack of practical, usable, real-world information available regarding the PBS scheme. That  makes it difficult to know what can be achieved, and how go about it.

“HVIA are delighted to announce our partnership  with engineering consultancy firm, Advantia Transport Consulting. Rob Di Cristoforo is a pre-eminent PBS expert and a skilled presenter. ”


Kenny is Back


Isuzu has announce the re-signing of funny man, Shane Jacobson, as its brand ambassador for 2017. Best known for his breakout performance in the Australian hit comedy Kenny, Jacobson brought his enthusiastic, jovial and down-to-earth nature to a number of advertising campaigns and events in 2016, and as a result, Isuzu has said it aims to further expand his role this year.

He will star in Isuzu ’s 2017 Ready to Work campaign, featuring in print and digital advertising as well as television and radio commercials, highlighting the advantages of Isuzu’s Ready to Work pre-bodied range.