New name for Detroit

The company known, in recent years, as MTU Detroit Diesel Australia, formerly owned by the Daimler organisation, but now a division of Penske Automotive Group, is to be rebranded as Penske Power Systems, as of April 1, 2015. This follows the takeover of MTU DDA in 2014 by the Penske organisation, as it increases its profile in the Australian truck automotive scene.

 

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MTU DDA is the organisation acting as a distributor of diesel and gas engines and power systems. The business operates across the on- and off-highway markets in Australia, New Zealand and the Pacific, including trucking, mining, power generation, construction, industrial, rail, marine, agriculture, oil & gas and defence.

 

After April, when it takes on the Penske Power Systems name, the company will continue to be a distributor for Rolls-Royce Power Systems and Daimler as well as representing MTU, Detroit Diesel, Mercedes-Benz Industrial, Allison Transmission and MTU Onsite Energy brands.

 

The network of branches, field locations, and dealers will continue to offer a full parts and after sales service under the Penske name.

 

The changes, as announced, mean Australia will become even more used to seeing the Penske name as a brand. The truck organisation taken over by Penske Automotive Group in 2013, which imports Western Star, MAN and Dennis Eagle truck brands has already been largely rebranded as Penske Commercial Vehicles. The company profile will be further enhanced when the V8 Supercars season kicks off with the DJR Team Penske as part of the action, with Marcos Ambrose behind the wheel.

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Author: Tim Giles

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