Truck launches have traditionally required loud rock music, along plenty of smoke machines and bright lights. Times are changing! This video was made at the recent launch of the new F Series medium duty models from Isuzu. Apparently, the new thing is a high tech projection, with a completely white truck and background used along with an innovative design. One of the most eye-catching parts of the show is the way the truck receives a virtual paint job, appearing in a number of customer colour schemes.
Here is the preparation for a truck launch for some customised Mack and Volvo trucks last year:
Events organisers are always looking for a new twist when they design a launch. A few weeks ago, International, and other manufacturers videos were featured here on Diesel News.