A transport and logistics company will be throwing its support behind Prostate Cancer Foundation of Australia (PCFA)’s ‘Big Aussie Barbie’ campaign by unveiling specially branded trucks. Brisbane-based DGL Australia will be branding some of their 13.5 metre long-trailers for PCFA’s ‘Big Aussie Barbie’ to raise awareness of the campaign.
The first branded trailer is to be unveiled by DGL’s Managing Director and Founder John West and PCFA in Brisbane. The decision to support the ‘Big Aussie Barbie’ campaign and PCFA came from the company’s desire to raise awareness about prostate cancer and John’s experience with the disease.
John West is a prostate cancer survivor and feels strongly about supporting initiatives like the ‘Big Aussie Barbie’, which encourage Australians to raise funds for PCFA and awareness of the disease.
“I have experienced prostate cancer and understand what thousands of Australian families go through when they receive a diagnosis and navigate their way through the whole treatment process. PCFA helps people get through these difficult times and now it is time for our company to give something back to this important cause,” said John.
“DGL operates in a very male-dominated sector so this is the perfect campaign for us to support via our fleet. We hope people take notice of our trucks and go on to support the ‘Big Aussie Barbie’ campaign in their own ways.”
Associate Professor Anthony Lowe, Chief Executive Officer of PCFA, is delighted companies like DGL are taking the steps to promote the ‘Big Aussie Barbie’ campaign.
“We are excited to see the DGL semi trailers on the road supporting our campaign in such a bold way, said Anthony. “PCFA relies on the support of individuals and organisations so we can continue to invest in research, support programs and awareness initiatives across the country. It is humbling to see John taking the opportunity to raise awareness of prostate cancer and support the ‘Big Aussie Barbie’ campaign following his own experience.”
DGL will also be launching ‘Big Aussie Barbie’ branded semi trailers in Sydney and Melbourne over the coming months.
Want to get involved?
Invite friends, family, neighbours and work colleagues to come along to your ‘Big Aussie Barbie’.
Collect donations (no matter how big or small) to help support and sustain PCFA’s research.