Reality from Volvo

This is a trailer for a new set of videos from Volvo. It’s the latest in, what is becoming, a long line of videos released on YouTube by the Swedish truck maker designed to pique the interest of the public and create the kind of viral video event the company achieved with the Jean Claude Van Damme video,  The Epic Split.


The concept this time is of a reality TV show following singer Mapei around Europe as she makes a music video, while being transported around by a Volvo FH with one of its star drivers, Jens. Here’s his take on the show:


Mapei talks about her experience on the road with Jens:


Did Volvo really let someone drive one of its trucks, without a driving license?