Alex will be responsible for driving the company’s worldwide sales growth objectives and developing the global sales strategy for this iconic brand.
Alex has been appointed to oversee the global sales and distribution of the Steelbro sidelifter into the worldwide market. His role will be to manage and expand the distribution network and work with the sales team to further develop Steelbro’s global market presence.
Initially Alex will provide improved support to the client base in Australia, New Zealand and the Pacific Islands before strengthening relationships in the wider global market largely via distributor networks.
Alex has a wealth of experience in sales, distributor management and networking on a global scale and comes to Steelbro with a strong engineering and technical background. Prior to joining Steelbro, Alex spent a number of years working for New Zealand exporter Hamilton Jet whose distributor networks and direct to end user sales experience covered 50 countries. Alex has also held senior technical sales management roles extensively throughout Asia and the Middle East.
Alex is looking forward to working with this historic brand in this year, as the company proudly celebrates its 135th anniversary.