Prime Creative Media continues its Engine Room series, offering complimentary resources to companies to help navigate the COVID-19 crisis.
John Murphy, CEO Prime Creative Media, offers this guide on the dangers of ‘going dark’ in times of crisis, and how to drive a strategy to maintain or even increase market share as the economy recovers.
As of May 11 South Australia have made it compulsory for truck drivers entering SA to record all close contacts for 14 days. When does the change commence? From 1.00am, SA Time, Monday May 11. Read more
One of the ongoing issues which is holding back electric truck development is the battery technology available. This is a fast-moving field and new technology is appearing all of the time. This development is crucial, as the way to make them economically viable is for the batteries to be lighter and able to hold more charge, giving the electric trucks more range. Read more
The month of April has seen some surprise truck sales figures released as the Covid-19 crisis seems to be having an effect on some truck sales numbers. The latest results released by the Truck Industry Council show a decline in sales numbers, but the months to come will give us a better handle on the real effects of the current crisis. Read more
A decision by the Federal Government will see the road user charge increase shelved for the 2020-2021 financial year. The Federal Government’s decision to freeze the Heavy Vehicle Road User Charge at current levels was announced early this morning, May 1. Read more
The Nikola Tre is a zero-emission heavy duty truck aimed at markets outside of North America. Manufactured by Iveco in Europe, the truck uses a choice of two Nikola zero-emission drivelines, originally developed for the company’s electric trucks for the US market. Diesel News’ European Correspondent, Will Shiers, has seen the truck in the metal and assesses its viability. Read more
A grocery wholesaler in Norway is running Cummins fuel cell power in Scania trucks in an evaluation project to test the technology’s viability in longer range road transport. While electric power may prove to be the eventual solution in short range trucks, the fuel cell is fast becoming the favourite to provide a low carbon alternative to diesel in long range trucking. Read more
Prime Creative Media offers this advice on how to use case studies in a B2B marketing strategy.
In the midst of the Coronavirus crisis, print and digital marketing has never been more important in driving sales. Prime Creative Media continues its Engine Room series, offering this advice on how to best use case studies in a B2B marketing campaign.
Case studies are the ideal way to explain how your products or services work and the positive impact they can have on a business, by having your clients do the talking for you. It’s that all important social proof, showing prospects that working with you could improve their business too. It’s a win-win because it also gives your clients exposure.
In our experience, working with thousands of companies in Australia, case studies should form a key component of any B2B marketing strategy.
Download the complimentary guide below on the four steps to creating a successful case study.