The last few years have all been about safety, safety, safety and now Volvo has taken the unprecedented step of releasing video footage from inside the cab of a truck involved in a high impact collision, with the aim of reminding all drivers on the importance of putting their safety first.
Every year we have a series of adverts and news pieces online, on TV, radio and in the press about how to stop the Christmas carnage on our roads. The population of Australia hits the roads hard for the next few weeks and there are inevitably deaths.
Here we see a video about women changing trucking. If they are, it is a slow and painful process, working through the male domination which characterises our industry. This video first appeared on the SBS news show, The Feed.
It’s a sure sign Christmas is coming when the first Coca Cola Christmas truck video pops up on YouTube and this year it’s from Australia, caught by an observant couple somewhere unspecified, probably Sydney.
There is nothing new in the world and it all comes around again, but are we seeing the return of the two stroke diesel engine? This guy seems to think so, Dr James Lemke is a US physicist and entrepreneur who has created the Achates Power engine.
In a pre-Los Angeles Auto Show reveal, an under-the-radar startup held an all electric full-size ute launch. The vehicle released may prove to be the first all-electric ute to compete with conventional, personal-use full-size utes to hit the US market.
In this video, Will Shiers asks the question, were they the good old days? The answer is always going to lead to mixed feelings, nostalgia is a wonderful filter which makes past experience a lot better than it was at the time.
Would many people in the road transport game regard this video as an example of politically incorrect trucking? The answer is probably yes and there may well be good reasons for taking this position. On the other hand, this is the way many of the people working in the industry today will have had their first experience with a truck.
Most who have worked in the trucking industry will have been accused of droning on about trucks too much. The reason? We love ’em and think they look great. We love them so much, we talk about them all of the time and we take pictures of them and can’t get enough of them.
After a few false starts, it is valid to ask the question, are Chinese trucks coming to Australia? The answer is, of course, yes, but not quite yet. The trucks being made in China are getting closer and closer to the technology levels and specifications we need in Australia every year. It’s simply a matter of time.