No More Smoke and Mirrors

Truck launches have traditionally required loud rock music, along plenty of smoke machines and bright lights. Times are changing! This video  was made at the recent launch of the new F Series medium duty models from Isuzu. Apparently, the new thing is a high tech projection, with a completely white truck and background used along with an innovative design. One of the most eye-catching parts of the show is the way the truck receives a virtual paint job, appearing in a number of customer colour schemes.

Here is the preparation for a truck launch for some customised Mack and Volvo trucks last year:

Events organisers are always looking for a new twist when they design a launch. A few weeks ago, International, and other manufacturers videos were featured here on Diesel News.